Search | Syneos Health Communications

#1

The ‘Lean Startup’ method is in… and not just for Silicon Valley.

#2

Predictive analytics.

#3

Patrick Richard, Managing Director of Data Science, talks to PM360 about how channels within marketing are constantly evolving, the future of marketing and how predictive analytics plays a role in it.

#4

Here's how predictive analytics can help.

#5

Richard, what stands out is the ability to leverage data-rich platforms and a predictive analytics approach to create experiences with more precision.

#6

Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels.

#7

Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels.

#8

More than 8 out of 10 pharmaceutical marketers agree that innovation is imperative to reaching their business goals, yet none of them strongly agree that they know on which touchpoints, channels or customer experiences to focus change.

#9

Data Science & Analytics

#10

This FiercePharma article talks about how inVentiv Health Communications is using predictive data capabilities for marketing in partnership with Concentric.

#11

Rewired commercial model evolving from every point of influence in health and healthcare

#12

inVentiv Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators, and Concentric, Inc., a software company, today announced an exclusive partnership to license a simulator technology.

#13

I had the pleasure of joining Patrick Richard on the #efpphilly stage today to talk about a new path for innovation in pharmaceutical marketing.

#14

In Gartner’s Hype Cycle terms (see graph below), Telehealth has journeyed over the peak of inflated expectations, through the trough of disillusionment, and is now heading up the slope of enlightenment toward the plateau of productivity.

#15

Uber and Lyft both recently announced new ventures in the healthcare space.

#16

HXP recently attended the National Forum on Data and Analytics in Washington, D.C.

#17

There’s a lot to be said about how our world has changed over the years.

#18

David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration.

#19

In many ways, our innovation practice is grounded in the concept of constant change.

#20

I recently joined five colleagues and hundreds of collaborators for a conference focused on how our industry can be a more trusted partner to patients, advocates and the HCPs involved in their care.

#21

Add in a ton of new technologies, data, predictive modeling, and platforms–and it can be downright overwhelming.

#22

Behavioral science tells us that even the strongest beliefs about the value of change don’t necessarily lead to action.

#23

Major disrupters in the pharmaceutical industry have put the spotlight on quantifying value and measuring impact.

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